What success looks like
What month 1, 3, and 6 should look like.
Three modeled scenarios — what we're building Runlit to deliver for a typical home-service shop. Not customer testimonials. The numbers below are targets, calibrated against industry benchmarks for missed-call textback, review velocity, and map-pack movement.
MODELED OUTCOMES · NOT GUARANTEES · YOUR MILEAGE WILL VARY
TEXTBACK SLA
~10s
Target reply time on every missed call
ROI TARGET
4–6×
On $297/mo · most shops
TIME TO LIVE
7–10d
Kickoff call → live website
MAP-PACK PUSH
~90d
Target window for top-3 movement
Month 1 — the leaks stop, the phone keeps ringing.
By the end of week one, every missed call is getting a text in ~10 seconds. The owner stops losing leads to voicemail. By end of month one, the system has paid for itself ~5–6× over.
STARTING POINT
- 10–15· missed calls / week
- $400· average job value
- 25%· close rate when reached
CAVEAT · Modeled at calculator defaults. Your numbers will vary with call volume, AOV, and how fast you reply when the system tags you in.
Month 3 — the map pack starts moving.
Three months of automated review asks moves you from 30 reviews to 50+. Combined with the textback recovery, the math gets silly. SEO starts catching — the site we shipped in week one begins outranking the competitor with a 2012 site.
STARTING POINT
- 20–30· missed calls / week
- $650· average job value
- 30%· close rate when reached
CAVEAT · Map-pack movement depends on competitor density, GBP completeness, and review velocity. We target — we don't guarantee — top 3 in 90 days.
Month 6 — the SaaS bills come off the books.
By month six, the old stack is gone. One bill, one team to text when something breaks, one dashboard you don't actually have to look at. The owner is back to running jobs, not running software.
STARTING POINT
- Was paying· $612/mo across 3 SaaS tools
- Replacing· Website host + review tool + chat widget
- Net change· −$315/mo · same outcomes, one bill
CAVEAT · Replacement only makes sense if your current stack is in the $400–$800/mo range. We'll tell you on the call if we're not the right fit.
Why no logos
We won't ship fake receipts.
Runlitis brand new. We don't have a wall of logos yet, and we won't mock one up to make the page look busy.
The numbers above are what the system is built to deliver — calibrated against published benchmarks for missed-call textback (Numa, Hatch), review filter velocity, and the local SEO timelines that actually move map-pack rankings.
Once we have real shops running, this page becomes a wall of receipts. Until then, you get the math, the assumptions, and the caveats. If that's not enough proof, the 15-min call is free.