Missed-call ROI · calculator
The math nobody
wants to do.
Most contractors don't realize how much they're losing every week to a phone that goes to voicemail. Here's the napkin math — slide it for your business.
YOUR BUSINESS
10/wk
$400
25%
TARGET · TEXTBACK RE-ENGAGES ~45% OF MISSED CALLS
BENCHMARK · PUBLISHED MISSED-CALL TEXTBACK STUDIES (NUMA, HATCH)
WHAT RUNLIT IS BUILT TO RECOVER · PER MONTH
$2,000
≈ $24,000 / YEAR · 6.7× ROI ON $297/MO
MISSED / MONTH
40
calls
RE-ENGAGED
18
convos
NEW JOBS
5
booked
RUNLIT COST
$297/mo
SCENARIO 01
30% REPLY RATE
Conservative
Of every 10 missed calls, 3 reply to the automated text and convert at your close rate.
Should still clear 4–6× ROI on $297/mo.
SCENARIO 02
45% REPLY RATE
What we target
Of every 10 missed calls, 4–5 reply. The benchmark Runlit is built around.
Plumbing, HVAC, electrical — what the slider above assumes.
SCENARIO 03
60%+ REPLY RATE
Best case
Of every 10 missed calls, 6+ reply — usually because the owner answers handoffs fast.
Reply within 5 min when the system tags you in.